A pocket invitation keeps multiple cards together in a structured format. It can be useful when your guests need several pieces of information, but the format should serve the content.
Decide which cards you need
Begin with the invitation and the response method. Then identify any accommodation, travel, reception, or weekend-event details that require a separate card. Avoid adding inserts only to fill the pocket.
Build a readable hierarchy
Different card sizes can reveal headings while keeping the pieces nested neatly. Check the finished stack to make sure important information is not hidden or clipped. The order should make sense as guests remove the cards.
Choose a format that opens easily
Pocket folds and pocket envelopes create different opening experiences. Consider the orientation of the invitation, the fit of the inserts, and whether the closure needs another layer. A physical mockup is more useful than a flat drawing.
Keep the design cohesive
A limited set of colors and type styles can organize several cards without making them identical. Let the main invitation lead, with supporting cards using a simpler hierarchy. A monogram or illustration can tie the pieces together.
Account for thickness and assembly
Pockets add material to the mailing. Test the complete suite inside the selected envelope and have the sample evaluated for postage. Allow time to place inserts in the correct order and check each assembled set.
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